In Canada and the US, vehicle advertising largely relies on a campaign-based model, leading to unpredictable earnings for drivers. For example, Wrapify charges businesses for specific advertising campaigns once users register with the app, which means drivers may not always have ads to display and can face gaps in their income.
This scenario presents a major startup opportunity to create a subscription-based vehicle advertising platform. By offering businesses a regular subscription to display ads on vehicles, drivers can earn a steady income while reducing these gaps. This subscription-based model fosters long-term partnerships between businesses and drivers, ensuring consistent advertising exposure and reliable income. By shifting to subscription-based vehicle advertising, this startup can revolutionize the industry, providing a win-win for both drivers seeking financial stability and advertisers looking for ongoing visibility. Please comment if you agree or if you see other opportunities beyond the subscription-based model!