EastWing Varsity: Empowering the Next Generation of Rap Artists
EastWing Varsity is a music talent startup founded by a Canadian entrepreneur with a vision to groom and train young rap artists while investing in their growth through contracts.
The startup leverages its own beats and rap songs, promoting them through these emerging artists. Additionally, EastWing Varsity integrates brand promotion by having artists showcase its merchandise, including t-shirts, hoodies, and hats.
Previously, the company collaborated with several rap music labels and is currently working with a rap artist from Barbados. Looking ahead, EastWing Varsity plans to launch an e-commerce platform to sell its music and merchandise. One of the major challenges was establishing a music studio, which has now been successfully completed. The startup’s next big goal is expanding its brand presence in India and Pakistan, marking a significant step in its global outreach.